Project Summary
Jason Shankey is a forward thinking entrepreneur with a successful Male Grooming business in Belfast with franchise in London. He was convinced that ecommerce would work for consumable cosmetics and specialist grooming products. He approached Origin in search of the right technology platform to manage the business. Over the past three years the system has evolved into a World Class ecommerce portal managed by 4 staff with an annual turnover in excess of £2m.
Background
Male grooming pioneer and internet entrepreneur Jason Shankey saw an opportunity to sell beauty products online. He had developed his own Website; however business was very slow with only one sale in the first 6 months of trading. Determined to succeed with the venture Jason approached Origin Partners with the concept and so began the evolution of one of the UK’s finest Ecommerce success stories.
Challenges
Jasonshankey.co.uk was attempting to enter a very competitive market where Search Engine Optimisation and efficiency would be key to success. The image and usability of the website would also be crucial in creating the right first impression and developing repeat purchase.
Origin Solution
Origin Partners designed a professional and eye-catching website and implemented the Spectrum Ecommerce platform, giving the Jason Shankey team full control of their end to end Ecommerce process (i.e. from purchase to dispatch). The system was tailored to meet the specific requirements of Jasonshankey.co.uk with customised modules, such as;
• Affiliate Reseller Manager,
• Campaign Manager (email marketing campaigns)
• Discount/Promotional Code Manager
• Flash Banner Manager
• Reporting Manager
• Stock Control
The website is also highly optimised and extremely visible to Search engines.
Benefits for Jasonshankey.co.uk …
• Jasonshankey.co.uk now has full control and ownership of their online business.
• The online turnover is now exceeding £2m and extremely profitable.
• The site is ranking high in Google and the main search engines for key products (e.g. GHD Hair Straighteners, No.1 in Google).
• The team can manage their network of affiliate resellers within Spectrum (i.e. Level of Sales, Commission Paid etc).
• The efficiency of the system allows it to be managed by a small team.
Technology Used
Adobe Coldfusion
Adobe Flash
“Since we began working with Origin Partners our sales have rocketed because of Spectrum’s clever design, optimisation and ease of use. No wonder we won E-commerce website of the year”.
Jason Shankey
Managing Director
Jasonshankey.co.uk