Project Summary

NKD SKN is an exciting new cosmetics brand aimed at the youth market. It has been launched throughout the UK within major retailers such as Boots and John Lewis. They commissioned Origin Partners to create their web presence and Ecommerce process. The site is highly designed and utilises the latest technologies and techniques to create an exciting online experience for the consumer and provide an excellent ebusiness tool for NKD SKN.

Background

NKD SKN approached Origin Partners with a brief to design and develop a stylish website with social networking, multimedia and ecommerce functionality. The offline product is being retailed by Boots and John Lewis to a very image motivated sector of the market, so the site had to create the impression of a credible and stylish world class brand.

Challenges

The main challenge was to come up with a site with the functionality and appearance to satisfy a very image driven market sector. The site also had to carry out a social networking and community role whilst still maintaining a focus on Ecommerce.

Origin Solution

The NKD SKN website is jam packed with functionality including;
• Members Area
• Chat Rooms
• Voting Polls
• Nkd Sound – Music uploads and song libraries
• Forum – Secure forums for discussion among members
• Ecommerce – Shopping Cart, Order Processing and Management, Customer Management.

It very effectively fuses style and functionality, to create a site which provides added value for the user, consumer and for NKD SKN.

Benefits for Naked Skin …

Valuable network of users with an affiliation to the NKD SKN brand.
Develop and utilise marketing mailing lists
Effective online Sales Channel
Effective online Marketing and Promotional tool.

Technology Used …