Working in partnership with Spirit Marketing, Origin are revamping Whitewater Shopping Centre's digital strategy.
With over 70 stores, including M&S, Debenhams, H&M and Zara, Whitewater Shopping Centre is the largest regional shopping centre outside Dublin. Situated in the heart of Newbridge Town, Co, Kildare, it brings exciting new choice to the Kildare area and its surrounding counties of Wicklow, Carlow, Laois, Offaly, Dublin and Meath. Spirit Marketing, responsible for the marketing and promotion of the scheme, commissioned Origin to review Whitewater's current online strategy and implement a strategy to help fuel the future success of the scheme.
Origin have produced a fully content managed solution with functionality which allows the marketing team to manage the site content, create and run email campaigns, publish and manage online competitions and manage an exclusive Whitewater Online Club.
The site also provides the customer with full details on all stores, offers, events and excellent interactive features such as the store map and gallery. Members of the public can also register for the Whitewater Club and avail of exclusive latest offers and events.
Have a look!
