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Ulster Orchestra

iPhone App

Project Screenshots

Project Details

To many people classical music is an elitist and potentially ‘fuddy duddy’ form of entertainment. The Ulster Orchestra is internationally renowned and a cornerstone of culture in Northern Ireland. They are focused on making classical music more accessible and changing this perception. As part of this and their ongoing communications strategy they approached us to help look at innovative ways of developing and talking to new audiences.

The result is the new Ulster Orchestra iPhone App which provides fans with up to the minute details on Orchestra events and related news, along with musical clips to provide a taste composer’s work. The App also provides users with useful information to book their tickets and plan day/night out & share events information with friends.

The App contains clever and useful functionality within a pleasing user interfaces, features include...

• News – Live news feed from the Ulster Orchestra website
• Music – Selection of Ulster Orchestra musical clips
• Events – Full season calendar with show/ details, music clips, venue information
• Food – Information on recommended eateries
• Gallery – The App is integrated with Flickr, enabling the user to view images from shows & events
• The Players – A select gallery of Ulster Orchestra musicians
• Ezine Sign Up – Providing users with the ability to register for Ulster Orchestra event updates
• Sharing - Provides users with a platform to share information on upcoming performances with their friends on Facebook and Twitter

The interest in the project and the level of downloads has exceeded expectations and the App is now a key element of the Orchestra’s marcoms strategy.

Download the App

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