To many people classical music is an elitist and potentially ‘fuddy duddy’ form of entertainment. The Ulster Orchestra is internationally renowned and a cornerstone of culture in Northern Ireland. They are focused on making classical music more accessible and changing this perception. As part of this and their ongoing communications strategy they approached us to help look at innovative ways of developing and talking to new audiences.
The result is the new Ulster Orchestra iPhone App which provides fans with up to the minute details on Orchestra events and related news, along with musical clips to provide a taste composer’s work. The App also provides users with useful information to book their tickets and plan day/night out & share events information with friends.
The App contains clever and useful functionality within a pleasing user interfaces, features include...
The interest in the project and the level of downloads has exceeded expectations and the App is now a key element of the Orchestra’s marcoms strategy.
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