Origin Partners have been commissioned to provide Carphone Warehouse's flagship Oxford St store with a high impact interactive window display.

In the extremely competitive mobile market Carphone Warehouse are differentiating their services and revamping their high street presence to stay ahead of the competition. The flagship store on London's Oxford Street has been given a sparkling makeover including the installation of a fully furnished "flat" in the basement, showcasing the technology available for the modern home.

To compliment this internal investment in the Oxford St store, Carphone Warehouse have teamed up with Origin Partners to produce interactive window displays. The displays will provide information and services to consumers on a street with one of the highest footfalls in the UK. The interactive windows will be developed using Origin Partners' Vision platform and will act as a high impact display advertising medium, but will also allow consumers to touch the window to access details on products and services, book an appointment to visit "the flat" or request a call back about a particular product or service.

Carphone Warehouse will launch their Vision Interactive Windows before the Christmas rush, we'll keep you posted.