At the launch of the massive Liverpool One retail development Spirit Marketing Group promotional staff were on the move gathering market intelligence from the centre's first shoppers. The team of ten armed with mobile devices pre-loaded with Origin's mobile survey tool, captured key information from customers and submitted it in real time to the reporting database. Liverpool One marketing staff could then immediately track the survey results via a web based reporting dashboard.
The tactical team captured information from thousands of customers during the inital days of trading, enabling Liverpool One to build a picture of its customer base and tailor its marketing strategy.